KO vs BF-B
By Alex · Tickerpine
The Coca-Cola Company vs Brown-Forman Corporation, side by side — the numbers that matter, in plain English. No “winner” hype; you decide.
| Metric | KO | BF-B |
|---|---|---|
| Price | $91.64 | $28.18 |
| Market cap | $394.29B | $12.93B |
| P/E ratio | 27.6 | 18.4 |
| ROE | 42.05% | 17.85% |
| Profit margin | 28.56% | 18.20% |
| Revenue growth | 6.70% | 2.00% |
| Dividend yield | 2.30% | 3.28% |
| Beta | 0.34 | 0.34 |
Green = the more favorable figure for that metric (lower P/E, higher ROE, margin, growth and yield). Not a recommendation.
KO vs BF-B in plain English
- KO is the bigger company — about 30.5× the market cap of BF-B.
- BF-B is cheaper on earnings (P/E 18.4 vs 27.6).
- KO earns a higher return on equity (42% vs 18%).
- KO is growing revenue faster (7% vs 2%).
- BF-B has the higher dividend yield (3.28% vs 2.30%).
How would $1,000 have done in each?
KO return calculator
See what $1,000 in The Coca-Cola Company would be worth today.
BF-B return calculator
See what $1,000 in Brown-Forman Corporation would be worth today.
Figures from public market data, may be delayed. Comparison is informational only — not investment advice.