PG vs BF-B
By Alex · Tickerpine
The Procter & Gamble Company vs Brown-Forman Corporation, side by side — the numbers that matter, in plain English. No “winner” hype; you decide.
| Metric | PG | BF-B |
|---|---|---|
| Price | $145.40 | $28.18 |
| Market cap | $337.97B | $12.93B |
| P/E ratio | 22.1 | 18.4 |
| ROE | 30.29% | 17.85% |
| Profit margin | 18.44% | 18.20% |
| Revenue growth | 1.50% | 2.00% |
| Dividend yield | 2.99% | 3.28% |
| Beta | 0.38 | 0.34 |
Green = the more favorable figure for that metric (lower P/E, higher ROE, margin, growth and yield). Not a recommendation.
PG vs BF-B in plain English
- PG is the bigger company — about 26.1× the market cap of BF-B.
- BF-B is cheaper on earnings (P/E 18.4 vs 22.1).
- PG earns a higher return on equity (30% vs 18%).
- BF-B is growing revenue faster (2% vs 2%).
- BF-B has the higher dividend yield (3.28% vs 2.99%).
How would $1,000 have done in each?
PG return calculator
See what $1,000 in The Procter & Gamble Company would be worth today.
BF-B return calculator
See what $1,000 in Brown-Forman Corporation would be worth today.
Figures from public market data, may be delayed. Comparison is informational only — not investment advice.