PG vs BF-B
By Alex · Tickerpine
The Procter & Gamble Company vs Brown-Forman Corporation, side by side — the numbers that matter, in plain English. No “winner” hype; you decide.
| Metric | PG | BF-B |
|---|---|---|
| Price | $161.02 | $29.41 |
| Market cap | $373.21B | $13.50B |
| P/E ratio | 24.3 | 19.0 |
| ROE | 29.61% | 18.12% |
| Profit margin | 18.23% | 18.42% |
| Revenue growth | 4.00% | -1.40% |
| Dividend yield | 2.70% | 3.14% |
| Beta | 0.38 | 0.32 |
Green = the more favorable figure for that metric (lower P/E, higher ROE, margin, growth and yield). Not a recommendation.
PG vs BF-B in plain English
- PG is the bigger company — about 27.7× the market cap of BF-B.
- BF-B is cheaper on earnings (P/E 19.0 vs 24.3).
- PG earns a higher return on equity (30% vs 18%).
- PG is growing revenue faster (4% vs -1%).
- BF-B has the higher dividend yield (3.14% vs 2.70%).
How would $1,000 have done in each?
PG return calculator
See what $1,000 in The Procter & Gamble Company would be worth today.
BF-B return calculator
See what $1,000 in Brown-Forman Corporation would be worth today.
Figures from public market data, may be delayed. Comparison is informational only — not investment advice.